Cost Effective Small Business Marketing Strategies and Tips – Part Three
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questionnaires to capture valuable information which you can use to sell the prospect – it sets up your sale. Some tips:
– Follow up the first letter with a second letter and then a phone call. All this should be done in 10 day’s time. Follow up letters and calls should offer new information.
– Always ask for the sale! Often, the third time is the charm.
– Include personal references, people you know in common and testimonials in your letters.
– Combine a letter with a Questionnaire, which asks a prospect to provide an Opt In Email address. Send all further communications via email for cost effectiveness and immediate yet convenient to the prospect contact. Remember, an email can be a Newsletter, Audio or Video Recording, a Power Point Presentation – the sky is the limit!
– Remember: Confidence, Quality, Selection and Price. Address all four in
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