Cost Effective Small Business Marketing Strategies and Tips – Part Three
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assuming this is a well qualified prospect).
– Keep a Special Offer in your back pocket and only use it if you think the prospect is more motivated by price than your value added benefits.
– The hard numbers:
* 100 calls to close a sale
* 5 minutes average per call = @ 8 hours for a sale
* 5 sales = @ 40 hours of time
* The average call transaction when one business telemarkets to another is @ 0, which means telemarketing can be quite profitable
– You can certainly increase the before mentioned odds/percentages to the better by developing and implementing a warm-up campaign that involves a personal letter, other type of mailing, email, etc. Warming up the prospect really pays off for the follow on Telemarketing.
Fliers/Circulars/Brochures: Fliers and Circulars are a short, concentrated, single message, specialty piece while
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