Cost Effective Small Business Marketing Strategies and Tips – Part Three
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(letter, brochure, marketing piece) can be quite effective. In-bound telemarketing can be profitable if done properly. The bottom line: 51% listen to telemarketers when called, so it can be a worthwhile strategy. Here are some keys toward running a successful telemarketing campaign:
– Research the prospect: know the important things about your prospect and how they relate to your business.
– Link your telemarketing with a personalized letter so your call is a follow up from an expected source, verses a pure cold call.
– I hate scripts. Your telemarketing should come naturally and lead to pre-planned destinations and decisions (i.e. more info, website link, a free analysis, newsletter or article, or a sale).
– Know your hot-button words, such as, “profitability, increase profits, lower costs and expenses, increase cash flow, money and time savings,
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