Cost Effective Small Business Marketing Strategies and Tips – Part Three
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/>* What are their Demographics? Psychographics?
* Why do they buy?
* What media do they interact with?
* What is their spouse doing for a living?
* What is their purchasing outlook for the next year?
– What are the best aspects of your business in the customer’s view?
* What improvements do customers want?
* Do they want more free interaction like a Newsletter, E-book, Articles, Forums, etc? Customers, whether current or prospective, offer the very best marketing info. Prepare a questionnaire for them! Put surveys on your website. These are excellent ways to fully define your “best” customer, and what makes them decide to buy.
– Gives invaluable information on your competition and how you stack up. Marketing Research Bonanza is the Wide World Web!
– Use multiple Search Engines.
– Use Chat Rooms and Forums. They can
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