Cost Effective Small Business Marketing Strategies and Tips – Part Three
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presentation
– If the sale isn’t consummated, ask why. Use the answers to tailor your presentation, rework your product/service offering or alter your pricing/credit structure
– The presentation should be brief and engage the prospect along the way.
If you follow the above pointers, Canvassing can be very effective and inexpensive. However, it demands a lot of time, discipline and consistency.
Biz Cards: Use both sides of your card, and it should sell something, offer something and point to your website for a special offer. It is a Sales Tool – use it as such!
Letters: Personalized letters are a thing of the past, but an art form which is worth using today. Why? Simple: no one else is and you will appear unique. The letter should solve a prospective customer’s problem or point to a website presentation that does. Use online or offline
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