Impact Of Corporate Citizenship On Consumer Decision Making
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timber by two percent and found positive responses to it. About thirty four percent of the consumers felt that this was socially responsible and went ahead to purchase the item. Home Depot used those results to extent that aspect of corporate responsibility to other stores under their ownership.
Merge social responsibility with function
Managers should always remember that most consumers purchase items in order to fulfil a certain need or want. The aspect of corporate citizenship only comes in when the customer feels that the good to be purchased will meet their needs. In this sense, social responsibility will merely be useful as a bonus to a well made out product. Companies should make sure that they merge the two concepts. Corporate citizenship will only work for a Company when they show clear links between the two. For example the ‘Product
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