Impact Of Corporate Citizenship On Consumer Decision Making
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more for it during purchases. There was one consumer who claimed that he was aware that some employees in Nike were working under poor labour laws. But this American confessed that all other companies are doing the same and it was not worth it for him to sacrifice a perfectly good shoe for that coz. He believed that Nike was just trying to withstand pressures within the shoe manufacturing industry because if they did not incorporate that aspect into their manufacture then most people would have to pay more for their products and they would be out-competed by rivals.
Swedes and Germans were seen to depict elements of social dependency. Most of them felt that corporate citizenship did not affect them directly. Instead, they lay the blame on their governments. One respondent was reported saying that he is not in the position to do anything about it so why should he
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