effectiveness of advertisement

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Disagree

 

 

Mean

 

 

1

41

15

20

9

15

3.58

 

2

18

30

19

28

8

2.89

 

3

11

25

26

24

14

2.44

 

4

12

11

20

23

34

3.15

 

5

19

21

15

20

25

3.41

 

 

 

 

 

-35-

 

Interpretation:     

            Maximum respondents said that brand ambassador is more important in TV ad. The standard deviation scores of some of the statements is on higher side indicating that the

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