effectiveness of advertisement
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Adds ad filmmaker Abhinay Deo: “Of the 350-400 scripts I have read over the past three years, 100 have easily had some Bollywood reference. Either it’s a Munnabhai dialogue, or a script that cues into a Saigal-era plot, or a film for some hair oil that opens on a heroine at a shoot.”
Plenty has been said of Bollywood celebrity endorsers and the frequency with which they are snapped up by eager marketers. Agency folk never cease to marvel at the way clients, often with extended family in tow, troop up for shoots involving Bollywood celebrities.
“It’s the high of having a Bollywood celeb’s number on your mobile,” says one creative head. Filmmaker Prasoon Pandey agrees: “This is another symptom of how clients often allow
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