Cost Effective Small Business Marketing Strategies and Tips – Part Four
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send out mass emails and then mail a postcard to the ones who actually opened the emails. You can alternatively send a post card introducing your company and benefits, then follow with a more detailed email that calls for action and points the prospect to a web sales page (by the way, a phone number and web sales page should be included with the postcards for Your “hot” prospects).
Catalogs
You need @ 25,000 customers for this to make sense. @ 30 pages is the optimum length. 40% of prospects save their catalogs – this is the primary benefit.
–Needs to be well organized, indexed and have categories.
–Too cost prohibitive for you now? No problem: put it up on the web and grow your catalog customer base organically.
In the next article (Part 5) I will discuss Marketing Tactics, The Customer and Essential Marketing Elements.
Frank
