Cost Effective Small Business Marketing Strategies and Tips – Part Four
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Cost Effective Small Business Marketing Strategies and Tips – Part Four
In my Part 3 article on Marketing Strategies for your Business, I discussed Marketing Research and Targeted Marketing and how the two work together. In this article, I will show how the Mass Media can be effectively used, even on a tight budget. Let’s get to it!
Using the Power of Mass Media
Why use Mass Media? Well, it gives you a wide spread identity and recognition, which in turn, makes your Targeted Marketing more effective. It helps you establish and maintain a brand. Mass Media is far less expensive now, and it now targets small businesses.
MASS MEDIA OUTLETS
Newspapers
While Online Marketing is really giving newspaper advertising a run for its money, you will find that newspaper ads are getting cheaper and cheaper as a result. Moreover, a newspaper can add flexibility and can be quite targeted if necessary. Always
