This Week in Sales – The Most Important Word in Sales is ‘Next’

Mike Brooks, aka Mr. Inside Sales, is on the show with host Kevin Gaither to debate whether or not cold-calling is dead. 00:00 Cold Open 00:30 Introduction 00:55 Nightmare Sales Job: When I Was Hating Sales 02:20 Mike’s impressive work history and his books, 03:05 With Sales 2.0, is cold calling dead? 04:20 With inbound leads and Sales 2.0 technology, do we need to redefine cold calling? 05:20 You still need to learn how to make a phone call the right way 05:35 Product dumps and monologues, what’s the right way to make a cold call? 06:55 What are the rules for a successful cold call? 08:40 How long should your cold call introduction be? 09:10 Short introductions are important, listening to the answer is more important. 09:55 The three statements to throw away as a sales professional 10:55 The importance and controversy behind scripting calls and responses 12:20 80% of the situations a sales rep will encounter are predictable and able to prepped for 13:35 NFL teams run plays based on research and patterns. 14:05 Ever been told to “send me your information”? Mike has a tip on how to take this common response and convert it into a prospect. 17:20 Part of your job is to disqualify leads in a respectable manner: out of a 100 prospects, only 5 may eventually buy from you. Identify them! 18:35 The most important word in sales is “next”. 19:50 Where are sales managers screwing up? 20:50 The Manager’s Dilemma 23:10 Mike talks directly to sales managers: “the magic happens during …
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