The Real Estate Sales Script: A Valuable Tool or Ineffective Crutch?
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When you start your script, you likely sound cheerful, purposeful, and talk fast. This is because you know you need to get your spiel out before the person has an opportunity to reject you. You also want to make sure that the person hears what a professional salesperson you are, and how your services are exactly what they need. Unfortunately, even if your script is compelling, if it sounds rehearsed, your prospect’s defenses will be raised.
If scripts are such a difficult sell in today’s world, why do so many agents still use them?
Most new agents have inadequate training in cold calling. Without proper training in the art of communication, a new agent will feel overwhelmed by the idea of calling strangers and trying to promote their services. In order to avoid having their minds go blank during a call, they rely on scripts to guide
