The Real Estate Sales Script: A Valuable Tool or Ineffective Crutch?
The Real Estate Sales Script: A Valuable Tool or Ineffective Crutch?
Cold calling sales scripts have been used in the real estate industry for a number of years, and are particularly popular with agents who are new to the business. Their goal is to get your prospect’s attention, highlight the benefits of using you as their representative, and to push them towards a particular action. They are also designed to rebuff common rejection scenarios in order to make reluctant prospects come over to your side. But, are sales scripts still achieving their desired effect?
These days, advertising is everywhere—on billboards, in email inboxes, on news websites, and intruding on our phone lines via telemarketers. There are so many people trying to sell us something that anything resembling an advertisement is regarded with annoyance and suspicion. This is why scripts have lost much of their value in terms of winning over
