Wrigley Field
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chose not to rename the ballpark, utilizing other ways to bring corporate sponsorship into the ballpark.
During the mid-1980s, Anheuser-Busch placed Budweiser and Bud Light advertisements beneath the center field scoreboard. Bud Light became the sponsor of the rebuilt bleachers in 2006.
In the early 2000s, following the trend of many ballparks, a green-screen chroma key board was installed behind home plate, in the line of sight of the center field TV camera, to allow electronic “rotating” advertisements visible only to the TV audiences. By 2006, the board was set-up to allow advertisements to be both physical and electronic (thus they can be seen in both live and replay shots).
In 2007, the first on-field advertising appeared since the park’s early days. Sporting goods firm Under Armour placed its logo on the double-doors between the ivy on the outfield
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