Why do they use the amount of money a movie makes to gauge its popularity.?

Question by Michael H: Why do they use the amount of money a movie makes to gauge its popularity.?
Inflation rates would skew any validity to comparing the popularity of two movies by examining how much money it made in the Box office. Why do they not simply use ticket sales figures?

Best answer:

Answer by Joel
Because people pay more attention to monetary figures than they would to the number of tickets sold.

What do you think? Answer below!

Get the book now