The Secret That Really Pops Podcast Intros
and making the ad appear more natural, thus, more persuasive.
There is nothing more persuasive than the human voice. There is something innate, primitive and personal about how one human being can affect another. This is why advertising with a person selling a product is far more effective than an announcer or text ad.
Voices can be warm, funny, insightful, authentic, trustworthy, taste, grace, strength, empathy, sincerity, interest, confidence, and so on.
Sometimes, an advertisement featuring a personality can become even more effective, particularly if the character or voice actor promoting the product is a celebrity or has celebrity status.
One of the most memorable and humorous examples Terry used was of Eugene Levy’s commercial for the Gershwin musical Crazy For You.
By renaming his daughters Ira and George,
