The Secret That Really Pops Podcast Intros
to boost a company’s ROI. This decade also brought a host of changes to the way that advertisers started communicating with their audiences.
After a while, no one could relate to the stand-offish announcer, perched on his chair, wearing a tweed suit, and a hand cupped over one ear.
Announcers, who had broken through the proverbial “Fourth Wall” in before, were not performing their function as they had in the past; they were not ‘getting through’ to the public any more.
You wouldn’t envision announcer man coming to your neighborhood BBQ or taking their child to a movie. Announcers were not real in a sense and appeared to be cold, disconnected and impersonal.
Insert David Ogilvy
This is why advertising geniuses, for example, David Ogilvy, started making advertising more of a personal medium, introducing characters such
