Packaging Design

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whether to implement them in local and/or global markets.

Strategy:

At Glazer+Kalayjian, we think your brand name should not only create new logos, but also new markets. Using our organization, creative thinking, customer research and our R&D initiatives we want to steer your company ahead of the pack. As a result, every Glazer+Kalayjian project begins by stimulating discussions between your client, the market place, the distributor, and the consumer.

Idea Generation:

The best strategic packaging design solutions begin with a brainstorming or mind mapping session. Starting with a competitive analysis, background research, the client’s objectives and positioning strategy, we begin uncovering innovative solutions that solve any merchandising and point-of-sale issues and build brand equity.

Packaging

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