Leadmaster Best Practices In Lead Generation And Lead Management
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Emmy’s last night; they’re there to buy. Users click to your site because they need a hydraulic pump, and you got it. But, you’ve also got yourself a HOT new lead.
And you don’t have to be a Fortune 500 company to use Google Adwords. You can advertise a specific solution in a specific geographic area at a very reasonable cost with amazing results. With the Google content network you can get massive impressions for a fraction of traditional advertising. I’m running a campaign right now that in January had 451,863 impressions and 262 clicks for a total cost of .96. Not a bad deal.
Okay, so now, let’s say you’ve got all your marketing media integrated with response mechanisms. You’ve done your search engine optimization so that you’re getting qualified leads via the internet. You’re in great shape, right? Now you’re only interacting