Leadmaster Best Practices In Lead Generation And Lead Management
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I just wish I knew which half.”
Trade shows have always been a staple of lead generation. The people who attend are generally already looking for a solution in your market space. In fact, that’s why they’re there. But is it effective for creating new leads? The fact is, eighty percent of trade show leads are never followed up on. It seems that trade shows produce more sore feet, aching backs and hoarse voices than actual new business sales leads. While it may be a great way to see what the competition has to offer and catch up with old industry friends, creating qualified leads that turns into business is not a common feature of trade shows.
For some, the answer is cold-calling, good, old-fashioned knocking-on-doors and handing out business cards. In the early 80’s, I was a sales manager for a computer reseller in Chicago. We’d have
