Get What You Want In Life With The Seven Powerful Principles of Persuasion

Published September 23, 2010 | By Bman

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“The way to love anything is to realize that it might be lost.” — G.K. Chesterton

This principle essentially says that people desire more of those things that seem to be scarce. Also when a person believes that something he might want is scarce, that something becomes even more valuable.

Nearly everyone is vulnerable to some form of the Principle of Scarcity. Opportunities seem more valuable when they are less available. Hard-to-get things are perceived as better than easy-to-get things. Why do you think the “limited time offer” is so common in advertising? Because it works! The retailer indicates that a decision must be made now or within a short period of time, or the price will go up or the opportunity will no longer be available. The desire to acquire the scarce item is increased further when we believe that someone else might get it and

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