Web-video Campaign Creation 101
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entertaining, something informative, and most of all something memorable. It isn’t about creating something viral for the sake of being viral but rather something that is worth the time and effort to sit through.
If you start your video project with a television mindset you are going to waste a lot of money on bad ideas and expensive production costs that add nothing to the delivery of a memorable message.
Big production costs may enhance the reputation of the video producer or feed the ego of the executive suite but they rarely sell more stuff. And worst of all elaborate productions generally cause the client to cut back on the number of videos created for the campaign. One video doesn’t have the same lasting impact as a series of videos with a similar theme and message. To use poker legend Scotty Nguyen’s favorite expression, “It’s
