TEDxBOULDER – Erika Napoletano – Rethinking Unpopular

Erika Napoletano holds no fancy titles and is an expert at nothing except screwing up royally and learning from her mistakes. As the person behind the RedheadWriting online persona, she’s been hailed by Forbes as a “spinless spin doctor” for her BS-free perspectives on business, marketing, branding, and life in general. She’s a twice-published author, including The Power of Unpopular (Wiley 2012), a columnist for Entrepreneur Magazine and American Express OPEN Forum, and speaks at conferences across the US on the inherent power of truth in business… or as she refers to it, the power of unpopularity. She lives in Boulder, Colorado and is the Head Redhead at RHW Media, a branding consulting firm that helps businesses get UNstuck and over those annoying problems that keep them from being awesome. Learn more about her at www.erikanapoletano.com. Erika talks about the inherent fear that comes with making unpopular decisions; she relates how we spend our lives trying to be someone else, turning up the volume on “polite” while turning down the volume on honesty. What we should be doing is “trying to actively polarize our audience – give them tools to help them know whether or not they should love us…give it early and give it often.” How do we stop wasting time and start rethinking unpopular? Erika tells us to start being honest and to stop apologizing. Who are we letting into our blanket fort and perhaps more importantly, who doesn’t belong in there? She views polarization …
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