Strategic Planning Process-Market Research ? Political, Economic, Regulatory, Competitive
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for the next few business cycles will pay particular attention to the potential impact of the very turbulent financial markets worldwide.
In 2009, this could include the potentially positive impact of the ‘bailout’ action plans of the Barack Obama and Stephen Harper administrations, the ‘New Reality’ economic operating environment and its potential business consequences, regulatory changes, and social trends for the environments in which your Company operates.
The competitive marketplace, however – that is an entirely different matter.
The ‘Competitive Intelligence’ updates would pay close attention each key competitor as well as new entrants and those exiting the business. The research data on customer and supplier profile changes that may impact the business going forward is a ‘mission critical’ element. There is no
