Make Your Book Readers Follow the Yellow Brick Road to the End of Your Book

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like a yellow brick road include these 10 elements:


1. Chapter title: The title immediately followed by a subtitle emphasizes and explains its meaning.


2. Brief quote: Following the title are one to two quotes from your speeches or other authorities in your field which support the title.


3. Introduction: Each chapter should begin with 6-8 paragraphs of introduction. The introduction may include a story presenting the chapter’s main principle or underlying thesis. For short books 3 to 4 paragraphs sound great.


4. Opening statement: For example, you could open each chapter with a thought provoking question or a startling statistic that show where your audience is now (before reading your book.) Many start with a short story or analogy. Whatever you open with, make sure it’s an attention getter to hook your

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