How does promotional material like movie Trailers influence AUDIENCE EXPECTATION?

Question by ♀ __ ♂ ???: How does promotional material like movie Trailers influence AUDIENCE EXPECTATION?
What makes movie trailers effective for the audiences?
eg: camera techniques, sound, lighting

Best answer:

Answer by teejayniles
The sequel to Lion, Witch, Wardrobe (CHRONICLES OF NARNIA) will be “Prince Caspian” and the hype is that it will be an action movie with more involvement of the Aslan (Lion) figure – – those already acquainted with some of the C.S. Lewis series are mindful that there are more developments to come in this children’s fantasy – – the studio can build a certain anticipation and eagerness by showing certain of the as-yet not introduced exciting elements along with some continuation from the first installment.

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