FCC – NBC – Mindshare – CBS – Last.fm – Netflix – MediaBytes
THE FCC launches the highly-anticipated 700 MHz spectrum auction today. Bidding is anonymous and will last two months before winners are declared. Daily updates will be available on auctions.fcc.gov. NBC clarified its stance on pilot season, saying it will not cancel any pilot orders for the upcoming season but will scale back in the future. The network will honor pending orders placed with Universal Media Studios as well as any external companies. In coming years it will still order dozens of “first episode” pilot scripts. Fox, CW and CBS have all canceled some pending script orders. MINDSHARE research has found significant impacts of the strike on viewing behavior. Over half of respondents are spending more time online and 60% say their favorite shows are in reruns. Close to half of the viewers polled were frustrated by the situation but overwhelmingly supportive of the writers. Awareness of the strike has jumped to 92% from two-thirds in November. However, the most alarming statistic may be this: 28% of viewers claimed they might not or probably won’t return to TV after the strike is over. CBS unveiled on-demand ad-supported music on social music site Last.fm. All four major music labels are on board to offer content, as well as a staggering 150000 independent labels and artists. Artists will be paid per listen. Tracks will be full-length but limited to 3 plays. Last.fm is working on adding music videos and possibly non-music video content in the future. In related …
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