Benefits of a DRTV Agency
through retail not to mention time consuming. The return on investment takes much longer to recuperate, too. However, with DRTV a company is able to save significant money up front and since infomercials require direct response the return on the investment begins with the infomercial’s first airing! How Does DRTV Work? DRTV works by having a short commercial, called short form, which is two to five minutes long, or a long form infomercial that is up to 30 minutes long. The DRTV agency will write a script, hire hosts, and assist in importing, fulfillment, distribution, and telemarketing. By the time the infomercial airs customers will be able to call the 800 number on the screen or visit the company’s website to buy the product. There is no concern about the wrong product being purchased or not being able to find the product the customer is interested. With an infomercial the
