The Mathematics Of Persuasive Communication

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The Mathematics Of Persuasive Communication

At first glance mathematics and persuasive communication – writing, and particularly public speaking – would seem to have little in common. After all, mathematics is an objective science, whilst speaking involves voice quality, inflection, eye contact, personality, body language, and other subjective components.

However, under the surface they are very similar.

Above anything else, the success of an oral presentation depends on the precision of its structure. Mathematics is all about precision. It is therefore not so odd to think that applying some of the concepts of mathematics to oral presentations could make them substantially more effective.

As they say in the film industry, three key factors go into making a successful movie: the script, the script, and the script. Likewise, three key factors go into making a

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