The Home Page – Making Your Most Important Page Count

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The Home Page – Making Your Most Important Page Count

Caveats:
This information applies to business web sites only – personal, government, portal, or special interest web sites are not considered.

The first page that shows up when you go to a web site using just the URL (www.thewebsite.com) is considered to be the Home page regardless of what it may be called. Some web sites call this page by other names such as “Welcome” or “Introduction” or “Entry” or even “Index”.

There are always two types of visitors to your site that should be considered, people (actual human visitors to your site) and robots (automatic software, also called spiders, or web crawlers) used by search engines.

Why is your home page so important?

Your home page is important because it is the page on which the crucial decision is made: 
Is this

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