Strategic Planning Process-Market Research ? Political, Economic, Regulatory, Competitive
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consumer experience.
With those questions then, what are the answers? The answer to all these questions again is simple: timely qualitative research. It could also be called the 4R’s of Marketing. The right product, at the right time at the right price to the right consumer; AKA the building block derivatives of an in depth strategic planning process.
The Strategic Planning Process is the first step within the discipline of Business Process Management. The follow-up steps are then Business Case Methodology to ensure that each and every meaningful Company initiative is accompanied by a detailed Business Case for Senior Management and/or Board approval.
The next stage in Business Process Management is either the Product Development Process or the
