Radio Talk Show Annuity Selling System
teach you something new, save you money, save you time, open up a controversial topic for you to argue about?
Notice I did not suggest a radio show guest who talks about “why you should buy fixed annuities,” or even “what an annuity is.” Your topic is your hook. Your hook needs to pull listeners in with the strength of a black hole.
Once your listeners tune in, you don’t want them to feel tricked because you launched into a sales pitch for a product. You want to let your personality radiate, to reveal the three-dimensional human being you are, and to give genuine take-home value by way of solutions to their financial problems.
Remember, nobody buys annuities; they have to be sold. Nobody wants you to sell them a product, but everybody wants you to help them discover a solution. If you can learn how to do this in
