Online Marketing Agencies: the Key to Web Site Success
traffic. You can do this in two basic ways. The first is to use search engine optimisation (SEO) to ensure your web site is found by those searching for your product or service. SEO is of two main types: on-page, which involves tweaking your page content and tags, and off page, which mainly involves building links to other web sites.
The second method of getting traffic is to use pay per click campaigns (PPC) such as Google ad words. This involves doing keyword research to determine the terms that your prospects will use to look for the type of products that your company offers. You then develop small ads for your product. These ads show up in the search results and each time your ad is clicked, you pay a fee. This is sometimes known as search engine marketing (SEM). Your business model might also use affiliate marketing to sell other people’s products for