Make Your Book Readers Follow the Yellow Brick Road to the End
reader.
5. Thesis statement: Following your short introduction including your hook (opening statement), write your thesis. Make it simple; let your readers know what benefits await them if they keep reading. For example, one author friend uses sizzling bullet points to entice the reader into the chapter. You may place them right below quote or directly below introduction.
6. 7 to 10 points: Following the introduction may be lessons or tools used to achieve the goal presented in the introduction. Condense your material as you develop each point. Some lessons may require one paragraph and others may need several.
7. Case studies: Each chapter may include one or more story form case studies that support the chapter’s central idea.
8. Self-evaluation tools: The chapter may include brief questions that permit
