Carl’s Jr. and Hardee’s Launch Innovative Mobile Rewards App

Carl’s Jr. and Hardee’s Launch Innovative Mobile Rewards App
CARPINTERIA, Calif. December 27, 2010 CKE Restaurants, Inc., parent company of Carls Jr. and Hardees restaurants, announced the launch of Happy Star Rewards, a GPS-enabled loyalty program that rewards users for checking in at Carls Jr. and Hardees locations across the U.S. The application, available for iPhone and Android smart phones, combines location-based check-in technology…
Read more on PitchEngine

Get the book now