At only $1 per film, and considering the machine itself looks expensive, how does Red Box make money?

Question by Eddie Cacciatore, Private Eye: At only per film, and considering the machine itself looks expensive, how does Red Box make money?
And how much does the movie studio make?

Best answer:

Answer by airjarrod
It’s $ 1 per film per day. All they have to do is rent the same movie copy more days than they paid for it.

You don’t order a lot of a movie that you don’t think will rent.

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