Article Marketing- Newbies, What Comes First, Article or Marketing?
advertising copy. It is a highly paid profession. It takes great insight and skill to persuade people using words.
Articles, on the other hand, are for the most part informational. Yes, I know they sell something as well. They educate, inform, and even may attempt to convince you of the attributes of a given subject. In that sense, they too are advertising.
The difference lies in what the reader of an article is expecting to read. Imagine reading this in an article about prostate cancer: “BEWARE! CANCER KILLS! You must see your doctor annually and check it out. Take XYZ pills and relieve your future suffering NOW!” That isn’t the best of copywriting, but then I am not very good at it. I think you get the point.
As a reader of an article, wouldn’t you expect something more like: “Medical studies have undeniably shown that cancer kills.
